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Proudly accredited by Positive Luxury's prestigious Butterfly Mark in 2023 for certified sustainability. Find out more at www.positiveluxury.com

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Luxurious Cotton & Linen Bathrobe - London and Avalon

The perfect present this Christmas.

Our white linen & towelling robes are a thoughtful choice for friends or loved ones. Why not personalise your gift with their initials or name.

Monogramming - £12 per item.

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NEW! Shop Cushions

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What sets us apart?

Experience the “Chanel No.5 of bed linen”
(as published in the Financial Times - How To Spend It).

We keep it simple with the choice of two incredible fabrics, refined over two decades.
Choose from our 300 thread-count percale or 500 thread-count sateen cotton... you need only choose your size & colour!

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Shop Bed Linen Collections

  • Island TC300

    Cool & Crisp percale cotton.

    Available in grosgrain ribbon trims - White, Navy, Silver & Boston Blue.

    SHOP ISLAND 

  • Heritage TC500

    Smooth & Silky sateen cotton.


    Available in grosgrain ribbon trims - White, Navy, Silver & Canopy Green, along with white Hemstitch detailing.

    SHOP HERITAGE 
  • Organic 300 Thread Count -100% Egyptian Cotton Housewife Pillowcase - White with Trim - London and Avalon

    Organic TC300

    GOTS certified cool & crisp cotton.


    Available in grosgrain ribbon trims - Mangrove Blue, along with silver fabric options.

    SHOP ORGANIC 
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Tried & Trusted

A warm welcome to London & Avalon, whose name was recently rebranded from Josephine Home.

Since 2003 our Bed & Bath Linen remains the preferred choice of the most demanding clients, from Interior Designers, luxury Hoteliers to well known A-listers. Proud partner to The Mandarin Oriental Hotel Group.

All our Bed & Bath Linen is made from Oeko Tex certified 100% Egyptian Cotton at our European Portuguese mill.
Our Bedding and Home Accessories are all designed and made in the UK.

SHOP BED LINEN

loved by our renowned clients

Treat yourself to a spa experience at home...

Take a breather and relax... with your ultra white, extra thick and super soft fluffy Bath Linen.

Elevate your bath time and bookend your day with a spa experience everyday.

Monogramming available - for a luxurious and thoughtful gift.

Shop Bath Linen
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  • Mandarin Oriental

    2011 London & Avalon became the approved supplier for Mandarin Oriental Hotels; supplying their flagships with bespoke linen and accessories worldwide.

  • The Wellesley

    Overlooking the Royal Hyde Park amidst the glamour of Knightsbridge, The Wellesley combines sophisticated luxury with captivating grandeur and uncompromising service.

  • Soho House

    Soho House selected London & Avalon as its European supplier back in 2009.

    The private member's club provides people in the creative industries, with "homes" across Europe and North America. Chic, trendy and exclusive, the perfect match for London & Avalon.

  • The Ritz-Carlton

    100 years of history.  With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.