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London and Avalon
  • About Us
    • Our Story
    • Sustainability
    • Awards, Press & Testimonials
  • Bed Linen
    • Discover Bed Linen
    • Heritage Collection
      • SHOP ALL HERITAGE
      • White Ribbon Trim
      • Silver Ribbon Trim
      • Navy Ribbon Trim
      • Canopy Green Ribbon Trim
      • Hemstitch
    • Island Collection
      • SHOP ALL ISLAND
      • White Ribbon Trim
      • Silver Ribbon Trim
      • Navy Ribbon Trim
      • Boston Blue Ribbon Trim
    • Hemstitch Collection
    • Fitted & Flat Sheets
    • Linen Samples
  • Bath Linen
    • Discover Bath Linen
    • Shop All
    • Signature Collection
    • Corded Stripe Collection
  • Bathrobes
    • Bathrobes
    • Cashmere & Cotton Robe Fabric Sample
  • Bedding
    • Shop All
    • Duvets & Toppers
    • Pillows
    • Bedding Protectors
  • Accessories & Gifts
    • Shop All
    • Scent Library
    • Cushions
    • Throws
    • Travel Pillow
    • Gift Cards
  • Bespoke
  • Interior Designers
  • Hotels
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Our Mission

We combine traditional craftsmanship, a commitment to sustainable practices, and a dedication to quality fabrics, to create the very finest British bed linen, bath linen and accessories that stand the test of time.

We all need an Avalon to retreat to at the end of the day - we’re here to help you create yours.

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