Sustainability
"From the outset, we have intended to create products with as little obsolescence as possible. Products you can enjoy and love for much longer (if not for life) so we can all play an active role in safeguarding our planet, and our lives, from the very real threat of climate change."
Stephanie Betts - Founder
Sustainable From The Start
Sustainability has been at the heart of London & Avalon since our founding in 2003. We believe true luxury is created through thoughtful design, exceptional craftsmanship and a deep respect for the natural world. Our philosophy is rooted in creating timeless products made to be cherished for years to come, reducing waste and moving away from a culture of disposability.
Working closely with trusted European artisans and responsible suppliers, we carefully consider every stage of our journey, from the fibres we select and the way our products are crafted, to packaging, longevity and aftercare.
WE ARE BUTTERFLY MARK CERTIFIED
We are proud to have been the first Bed Linen company awarded with the prestigious Butterfly Mark by Positive Luxury.
This mark signals the next stage of our journey to bettering our sustainability excellence and is a symbol that we are committed to higher and higher standards for people and nature.
Sustainability is no longer a choice. Positive change starts with us. We’re part of a global movement transforming luxury.
Our Commitment
Through our partnership with PlanetaryX, London & Avalon actively supports the protection and restoration of nature. For every order, we invest in Biodiversity Resilience Assets, helping to safeguard ecosystems, wildlife and the natural environments that sustain our planet. This commitment reflects our belief that true luxury goes beyond exceptional craftsmanship - it also means taking responsibility for the world around us.
Talk with Trace - Sustainable Luxury Podcast
Stephanie Betts is a founder, lawyer, entrepreneur, textile homeware expert & sustainability advocate!
Stephanie spent almost 20 years working for the biggest companies in the world including JP Morgan, Wall Street & Citi Bank and now heads up climate initiatives within Banking & Finance.
In 2003 she decided to switch lanes and create homeware's company "Josephine Home" (Now London & Avalon).
Stephanie talks with Trace about sustainability, where its really going, about her textiles company and the "why" behind it all.