Sustainable from the start
WE ARE BUTTERFLY MARK CERTIFIED
We are proud to have been the first Bed Linen company awarded with the prestigious Butterfly Mark by Positive Luxury.
This mark signals the next stage of our journey to bettering our sustainability excellence and is a symbol that we are committed to higher and higher standards for people and nature.
Sustainability is no longer a choice. Positive change starts with us. We’re part of a global movement transforming luxury.
PlanetaryX & London & Avalon - Protecting Nature
Nature provides approximately $44 trillion of ecosystem services every year, for free.
As a responsible corporate citizen, we confidently champion nature by purchasing Biodiversity Resilience Assets.
Through purchasing these assets, we are simply investing in our common future.
London & Avalon purchases assets from PlanetaryX for each order.
Talk with Trace - Sustainable Luxury Podcast.
Stephanie Betts is a founder, lawyer, entrepreneur, textile homeware expert & sustainability advocate!
Stephanie spent almost 20 years working for the biggest companies in the world including JP Morgan, Wall Street & Citi Bank and now heads up climate initiatives within Banking & Finance.
In 2003 she decided to switch lanes and create homeware's company "Josephine Home" (Now London & Avalon).
Stephanie talks with Trace about sustainability, where its really going, about her textiles company and the "why" behind it all.