You deserve a better night's sleep...

Welcome to London & Avalon whose Celebrity & Interior Designer following has established it at the top of our clients’ wish lists from the very start.

There's a reason the finest luxury hotels come to us... it's the feel. Our exceptional Portuguese made Bed Linen is made to last and has been tested & refined over the past 20 years to remain the best and most sought after Bed Linen in the industry.

Cool & Crisp...

Our Island 300 thread count percale Bed Linen has wonderful breathability and a relaxed matte finish that improves with each wash, a perfect choice for warmer months.

Available with a White, Navy, or Silver signature grosgrain trim. From £29.50



Smooth & Silky...

Our Heritage 500 thread count sateen Bed Linen is our most luxurious fabric, blissfully indulgent, with a smooth and slightly silky sheen.

Available with a White, Navy, Silver or Canopy Green signature grosgrain trim, plus the added option of oxford edged pillowcases so you can create your perfect bedscape.

In the same luxurious fabric you can also choose our hemstitch detailing without grosgrain for an alternative look. From £55

Shop Now


Take a dip with our Luxury Bath Linen

Shop All

Treat yourself to a spa experience at home.

Take a breather and relax... with your extra white, extra thick and super soft fluffy Bath Linen. Upgrade your Towels and feel the difference.

Monogramming available.

Shop Bath Linen

Shop Our Sale

What sets us apart?

Experience the “Chanel No.5 of bed linen” for yourself, and see why the most demanding hoteliers and A-listers alike choose us for their special projects and homes.

About Us

Tried & Trusted

We have been endorsed by the most discerning clients, from our favourite A-listers to luxury hotel groups. Once you’ve tried our luxury bedding and bath linen, there’s no going back – or so we’ve been told!

Bespoke Service

loved by our renowned clients

  • Soho House

    Soho House selected Josephine Home as its European supplier back in 2009.

    The private member's club provides people in the creative industries, with "homes" across Europe and North America. Chic, trendy and exclusive, the perfect match for London & Avalon.

  • Mandarin Oriental

    2011 Josephine Home became an approved supplier for Mandarin Oriental Hotels; supplying their flagships with bespoke linen and accessories.

  • The Wellesley

    Overlooking the Royal Hyde Park amidst the glamour of Knightsbridge, The Wellesley combines sophisticated luxury with captivating grandeur and uncompromising service.

  • The Ritz-Carlton

    100 years of history.  With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.