You deserve a better night's sleep...
Welcome to London & Avalon whose Celebrity & Interior Designer following has established it at the top of our clients’ wish lists from the very start.
There's a reason the finest luxury hotels come to us... it's the feel. Our exceptional Portuguese made Bed Linen is made to last and has been tested & refined over the past 20 years to remain the best and most sought after Bed Linen in the industry.
What sets us apart?
Experience the “Chanel No.5 of bed linen” for yourself, and see why the most demanding hoteliers and A-listers alike choose us for their special projects and homes.
We keep things simple... great quality, exceptional feel, longevity & sustainabilty always at the forefront.
Both of our Bed Linen Collections are made from 100% Oeko Tex certified Egyptian Cotton at our mill in Portugal, whom we have worked with from the start.
First our Island Collection, made from percale Cool & Crisp 300 thread-count cotton is perfect for hot sleepers, or those who prefer a cool and crisp hotel feel.
Second is our Heritage Collection, made from 500 thread-count cotton that is thick, sumptuous, silky and is preferenced by those who prefer a more sateen feel.
Cool & Crisp...
Our Island 300 thread count percale Bed Linen has wonderful breathability and a relaxed matte finish that improves with each wash, a perfect choice for warmer months.
Available in a selection of grosgrain ribbon trim colours & Organic options. From £29.50
White TrimIsland Collection with White Trim
Navy TrimIsland Collection with Navy Trim
Silver TrimIsland Collection with Silver Trim
NEW! Organic Mangrove Blue TrimOrganic Collection with Mangrove Blue Trim
NEW! Organic Silver with Plum TrimOrganic Collection Silver with Plum Trim
NEW! Organic Silver with Navy TrimOrganic Silver with Navy Trim
Smooth & Silky...
Our Heritage 500 thread count sateen Bed Linen is our most luxurious fabric, blissfully indulgent, with a smooth and slightly silky sheen.
Available in a selection of grosgrain ribbon trim colours., plus the added option of oxford edged pillowcases so you can create your perfect bedscape.
In the same luxurious fabric you can also choose our hemstitch detailing without grosgrain for an alternative look. From £55
White TrimHeritage Collection with White Trim
Navy TrimHeritage Collection with Navy Trim
Silver TrimHeritage Collection with Silver Trim
Canopy Green TrimHeritage Collection with Canopy Green Trim
Hemstitch WhiteHeritage Collection White Hemstitch
NEW! Ivory with White TrimHeritage Collection Ivory with White Collection
NEW! Silver with Slate TrimHeritage Collection Silver with Slate Collection
Treat yourself to a spa experience at home.
Take a breather and relax... with your extra white, extra thick and super soft fluffy Bath Linen. Upgrade your Towels and feel the difference.
Signature Luxurious & Fluffy Bath TowelRegular price £35.00 GBPRegular priceUnit price per
Signature Luxurious & Fluffy Bath SheetRegular price £62.50 GBPRegular priceUnit price perSold out
Signature Luxurious & Fluffy Hand TowelRegular price £19.50 GBPRegular priceUnit price per
Signature Luxurious & Fluffy Face ClothRegular price £6.00 GBPRegular priceUnit price per
Tried & Trusted
We have been endorsed by the most discerning clients, from our favourite A-listers to luxury hotel groups. Once you’ve tried our luxury bedding and bath linen, there’s no going back – or so we’ve been told!
2011 London & Avalon became the approved supplier for Mandarin Oriental Hotels; supplying their flagships with bespoke linen and accessories worldwide.
Overlooking the Royal Hyde Park amidst the glamour of Knightsbridge, The Wellesley combines sophisticated luxury with captivating grandeur and uncompromising service.
Soho House selected London & Avalon as its European supplier back in 2009.
The private member's club provides people in the creative industries, with "homes" across Europe and North America. Chic, trendy and exclusive, the perfect match for London & Avalon.
100 years of history. With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.
Shop Our Sale
Hotel Collection Face ClothRegular price £5.00 GBPRegular priceUnit price per
£6.00 GBPSale price £5.00 GBPSale
Hotel Collection Hand TowelRegular price £12.00 GBPRegular priceUnit price per
£16.00 GBPSale price £12.00 GBPSale
Herringbone Organic Face ClothRegular price £9.00 GBPRegular priceUnit price per
£12.00 GBPSale price £9.00 GBPSale
Herringbone Organic Hand TowelRegular price £18.00 GBPRegular priceUnit price per
£24.00 GBPSale price £18.00 GBPSale