Tried & Trusted
Since 2003, London & Avalon, formerly known as Josephine Home, has been trusted by the most discerning clientele to provide the very finest bed and bath linen.
From renowned interior designers to prestigious hotels and well-known personalities, our customers know that our commitment to sustainable luxury in all of our fabrics and home accessories is uncompromising.
Proudly partnering with esteemed establishments like The Mandarin Oriental Hotel Group.
The first Bed Linen company to be sustainably certified by Positive Luxury.
What sets us apart?
The quality and simplicity of our fabric is the core of our business. With a heritage rooted in British craftsmanship, our signature grosgrain detailing pays homage to Savile Row's impeccable style. From cool and crisp 300 thread-count percale to soft and silky 500 thread-count sateen cotton, our fabrics offer a simple choice between understated elegance and indulgent luxury.
At the heart of our brand is a dedication to quality and sustainability. Our bed and bath linen, made from OEKO-TEX® certified 100% Egyptian Cotton at our European Portuguese mills, epitomises luxury with a conscience.
Our bedding and home accessories, designed and made in the UK, reflect our meticulous attention to detail, ensuring longevity and timeless elegance.
Stephanie Betts - Founder of London & Avalon
Shop Bed Linen
Treat yourself to a spa experience at home...
Take a breather and relax... with our ultra white, extra thick and super soft fluffy bath linen.
Monogramming available - for a luxurious and thoughtful gift.
Discover Newness
Introducing our NEW
scented items, available in three Signature scents. Enjoy some relaxation with these perfect year-round fragrances to compliment your Bed & Bath Linen.
Your Favourites
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Heritage Fitted Sheet - White
Regular price From £105.00 GBPRegular priceUnit price per -
Island Pillowcase - White With Silver Trim
Regular price From £30.00 GBPRegular priceUnit price per -
Island Fitted Sheet - White
Regular price From £75.00 GBPRegular priceUnit price per -
Island Duvet Cover - White With Silver Trim
Regular price From £145.00 GBPRegular priceUnit price per -
Heritage Duvet Cover - White With Silver Trim
Regular price From £240.00 GBPRegular priceUnit price per
Join our Loyalty Programme
Join the London & Avalon loyalty programme for exclusive access, offers and rewards. Refer a friend and each receive 15% off your next order.
Positive Luxury accredited
Proudly accredited by Positive Luxury's prestigious Butterfly Mark in 2023 for certified sustainability. Find out more at www.positiveluxury.com