Tried & Trusted

A warm welcome to London & Avalon, whose name was rebranded from Josephine Home.

Since 2003 our Bed and Bath Linen has been the preferred choice for the most discerning of clients, from Interior Designers and luxury Hoteliers to well known A-listers. Proud partner to The Mandarin Oriental Hotel Group.

All our Bed Linen & Bath Linen is made from OEKO-TEX® certified 100% Egyptian Cotton at our European Portuguese mill.

Our Bedding (certified STANDARD 100 by OEKO-TEX®) and Home Accessories are all designed and made in the UK.

Sustainably certified by Positive Luxury


loved by our renowned clients

What sets us apart?

Experience the “Chanel No.5 of bed linen”
(as published in the Financial Times - How To Spend It).

We keep it simple. Choose between two incredible fabrics, refined over two decades.

Cool & Crisp 300 thread-count percale or Soft & Silky 500 thread-count sateen cotton.
You need only choose your size & colour!

Positive Luxury accredited.

Proudly accredited by Positive Luxury's prestigious Butterfly Mark in 2023 for certified sustainability. Find out more at

Find Out More
Carbon-neutral shipping with Shopify Planet
Carbon-neutral shipping on all orders
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Featured collection - Boston Blue

NEW! Shop Cushions

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Treat yourself to a spa experience at home...

Take a breather and relax... with your ultra white, extra thick and super soft fluffy Bath Linen.

Elevate your bath time and bookend your day with a spa experience everyday.

Monogramming available - for a luxurious and thoughtful gift.

Shop Bath Linen
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