London & Avalon | British Luxury Bed & Bath Linens

Signature image - Grosgain trim, white pillowcase, wool throw

The Chanel No. 5 of Bed Linen

The FT's "How To Spend It"

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Oriental Collection - Neatly made bed with white pillows and a lamp on a nightstand in the background.

"London & Avalon’s dedication to creating impeccable bed and bath linen makes them a natural preferred partner for Mandarin Oriental Exceptional Homes."

Philip Leighton, Head of Mandarin Oriental Exceptional Homes

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Stack of London & Avalon cashmere throws

The Wall Street Journal Choice of Quiet Luxury

"Discreet vs. Loud Wealth"

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Hero Products

Island Housewife Pillowcase

Regular price From £35.00 GBP

Regular price Sale price From £35.00 GBP

+ 3 colours|+ 3 sizes
Linen & Cotton Bathrobe

Regular price £275.00 GBP

Regular price ~~£0.00 GBP~~ Sale price £275.00 GBP

+ 3 sizes
Bed Linen Sample Pack

Regular price £5.00 GBP

Regular price Sale price £5.00 GBP

1 3

Our Signature French Tail Detail

A hallmark of London & Avalon design, the signature French Tail opening is crafted to keep your duvet perfectly positioned, combining understated elegance with exceptional comfort.

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Our DNA: A Heritage of Craftsmanship

For over 20 years, London & Avalon has partnered with artisan European mills to create exceptional linens defined by timeless craftsmanship and enduring quality.

We offer a fully bespoke service for interior designers, luxury hotels and private clients, with custom sizes, colours and our signature French Tail opening on our duvet covers, designed to be tucked tightly under the mattress to keep your duvet perfectly in place.

Guided by a commitment to sustainability and made to last for generations, our collections are trusted by leading interior designers and luxury hotels, including the Mandarin Oriental, and have been recognised by publications such as The Wall Street Journal and The Financial Times.

About us

Anonymous

Lovely and soft
Anonymous

Lovely soft fluffy towels
Mario L.

I came across the brand while searching for a nice gift to celebrate my cotton anniversary. I read some reviews online and they were all great. I really liked the designs they offer and the personalisation options. I engaged with support to ask a couple of questions and they were very attentive and responded so quickly, I was genuinely impressed that I was sold on buying from them. I made my purchase online without any troubles and had my order delivered 2-3 days later, which I thought was very fast. I was so surprised that I recevied a lovely handwritten note regarding my anniversary which I really appreciated. The products are extremely nice quality and delivered exactly what I was looking for: a luxury hotel experience every night! I didn't know I needed this level of quality in my bed but it has been incredible that I might order more of their products. I would recommend 10/10
EMCI S.

ur experience with London & Avalon has been outstanding. Their team, and Charlotte in particular, couldn't have been more attentive. Our order arrived on time and in perfect condition. Their sheets and towels are of exceptional quality, and they pay great attention to detail, with beautifully executed, elegant embroidery throughout. We look forward to working with you again on future projects. Thank you for everything! EMCI Team.
Marilyn D.

Since 2009 I am client of London and Avalon - called Josephine's before. The quality and the service is just awesome and the service is just outstanding. many thanks.
Anonymous

Thank you very much for the samples! Absolutely gorgeous quality, colours! I love it! My strong recommendation!
Anonymous

Beautiful blue edging, which is subtle and doesn't take over
Anonymous

Nice and deep with strong elastic
Anonymous

Unbelievably decadent bed linen! The softest we've ever slept on. We'll be back for more.
Linda L.

excellent linen company I have been using their products since the Joesphine era an truly love it. All items wash well.
Linda L.

excellent linen company I have been using their products since the Joesphine era an truly love it.
Linda L.

excellent linen company I have been using their products since the Joesphine era an truly love it.
Linda L.

excellent linen company I have been using their products since the Joesphine era an truly love it.
Michael B.

Knowledgable Helpful and Efficient with a Quality Product
Anonymous

So fluffy and soft!
Anonymous

Wonderful bath linen!
Maria G.

Every night since buying these pillows have been the best night sleep wver
Maria G.

We acquired the pillows from this site and every night since then it’s been the best night sleep ever
Tahira D.

I am very pleased with my new pillow it arrived well packaged. The pillow is of excellent quality and comfort
Tahira D.

I came across this lovely website whilst looking for a good quality pillow for my son. I purchased the standard hypoallergenic pillow in medium and I’m very happy I did