You deserve a better night's sleep...

Welcome to London & Avalon whose Celebrity & Interior Designer following has established it at the top of our clients’ wish lists from the very start.

There's a reason the finest luxury hotels come to us... it's the feel. Our exceptional Portuguese made Bed Linen is made to last and has been tested & refined over the past 20 years to remain the best and most sought after Bed Linen in the industry.

What sets us apart?

Experience the “Chanel No.5 of bed linen” for yourself, and see why the most demanding hoteliers and A-listers alike choose us for their special projects and homes.

We keep things simple... great quality, exceptional feel, longevity & sustainabilty always at the forefront.

Both of our Bed Linen Collections are made from 100% Oeko Tex certified Egyptian Cotton at our mill in Portugal, whom we have worked with from the start.

First our Island Collection, made from percale Cool & Crisp 300 thread-count cotton is perfect for hot sleepers, or those who prefer a cool and crisp hotel feel.

Second is our Heritage Collection, made from 500 thread-count cotton that is thick, sumptuous, silky and is preferenced by those who prefer a more sateen feel.

Cool & Crisp...

Our Island 300 thread count percale Bed Linen has wonderful breathability and a relaxed matte finish that improves with each wash, a perfect choice for warmer months.

Available in a selection of grosgrain ribbon trim colours & Organic options. From £29.50



Smooth & Silky...

Our Heritage 500 thread count sateen Bed Linen is our most luxurious fabric, blissfully indulgent, with a smooth and slightly silky sheen.

Available in a selection of grosgrain ribbon trim colours., plus the added option of oxford edged pillowcases so you can create your perfect bedscape.

In the same luxurious fabric you can also choose our hemstitch detailing without grosgrain for an alternative look. From £55

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Take a dip with our Luxury Bath Linen

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Treat yourself to a spa experience at home.

Take a breather and relax... with your extra white, extra thick and super soft fluffy Bath Linen. Upgrade your Towels and feel the difference.

Monogramming available.

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Tried & Trusted

We have been endorsed by the most discerning clients, from our favourite A-listers to luxury hotel groups. Once you’ve tried our luxury bedding and bath linen, there’s no going back – or so we’ve been told!

Bespoke Service

loved by our renowned clients

  • Mandarin Oriental

    2011 London & Avalon became the approved supplier for Mandarin Oriental Hotels; supplying their flagships with bespoke linen and accessories worldwide.

  • The Wellesley

    Overlooking the Royal Hyde Park amidst the glamour of Knightsbridge, The Wellesley combines sophisticated luxury with captivating grandeur and uncompromising service.

  • Soho House

    Soho House selected London & Avalon as its European supplier back in 2009.

    The private member's club provides people in the creative industries, with "homes" across Europe and North America. Chic, trendy and exclusive, the perfect match for London & Avalon.

  • The Ritz-Carlton

    100 years of history.  With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.

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