After sixteen years of Josephine Home – with the last two spent indoors, inwardly reflecting on the key cornerstones of our brand – it felt like a fitting moment in time to undergo an evolution. So, at the beginning of 2022, we relaunched as London & Avalon.

Our new name transcends the world of sleep and interiors, elegantly weaving together our two eternal muses. The sharp and timeless style of London’s Savile Row tailoring, and the dreamy wilds of Avalon, the mythical island of peace and serenity.