Journal
Our journal is designed to inspire you to create a haven of tranquility. Explore our collection of curated articles for design inspiration, expert care tips for your linens, and the latest trends in creating a spa-like experience at home.
Unwind, recharge, and discover the art of living well.
Journal

Layering for Autumn: A Guide to Transitioning Y...
As summer fades and Autumn arrives, the change in temperature calls for a bedding update that keeps you warm without overheating. Layering your bed with a mix of textures and...
Layering for Autumn: A Guide to Transitioning Y...
As summer fades and Autumn arrives, the change in temperature calls for a bedding update that keeps you warm without overheating. Layering your bed with a mix of textures and...

Grosgrain Ribbon Trim and why we really use it.
Oscar Wilde once said, "Imitation is the sincerest form of flattery". 20 years ago, when our founder first designed our signature bed linen, there was no other bed linen on...
Grosgrain Ribbon Trim and why we really use it.
Oscar Wilde once said, "Imitation is the sincerest form of flattery". 20 years ago, when our founder first designed our signature bed linen, there was no other bed linen on...

All About Egyptian Cotton Bed Linen: Benefits, ...
When choosing premium bed linen, Egyptian cotton consistently ranks at the top. But what exactly makes it different from regular cotton—and is it really worth the investment? Whether you're shopping...
All About Egyptian Cotton Bed Linen: Benefits, ...
When choosing premium bed linen, Egyptian cotton consistently ranks at the top. But what exactly makes it different from regular cotton—and is it really worth the investment? Whether you're shopping...

How to Style Cushions on Your Bed: 4 Effortless...
Cushions are the unsung heroes of bedroom styling. They offer not only comfort but also a way to personalise your space with texture, colour, and shape. Whether you’re going for...
How to Style Cushions on Your Bed: 4 Effortless...
Cushions are the unsung heroes of bedroom styling. They offer not only comfort but also a way to personalise your space with texture, colour, and shape. Whether you’re going for...

How Investing in Quality Luxury Bed linen Reduc...
In a world where we are finally prioritising wellness, it’s time to treat sleep not as a luxury, but a necessity. And it starts with the bed you come home...
How Investing in Quality Luxury Bed linen Reduc...
In a world where we are finally prioritising wellness, it’s time to treat sleep not as a luxury, but a necessity. And it starts with the bed you come home...

What Makes Linen ‘Luxury’? A Guide to Quality, ...
We spend a third of our lives in bed, yet bed linen often gets overlooked. At London & Avalon, we believe true luxury comes from quality cotton, expert craftsmanship, and...
What Makes Linen ‘Luxury’? A Guide to Quality, ...
We spend a third of our lives in bed, yet bed linen often gets overlooked. At London & Avalon, we believe true luxury comes from quality cotton, expert craftsmanship, and...