Which of your projects are you most proud of and why?  

I’m proud of every project, regardless of scale, because each one is shaped by a close, collaborative relationship with the client. Our work is always highly tailored to their personality, their lifestyle, and the character of the house itself.

I particularly enjoy projects where clients are involved from the very early stages. For us, design is a dialogue: a process of discussion, exploration, and discovery. Often it begins with shared references from Instagram or Pinterest, but rather than copying an image, we extract the feelings of a space, the mood, atmosphere, and intent and translate that into something entirely personal and original.

Notting Hill boho bedroom for young teenager, starring Kit Miles wallpaper. Interior Design by Daniel Hopwood and Photography by Andrew Beasley.

What do you look for when you’re creating the dream bedroom for your client?  

We begin with the layout. If possible, I like to position the bed opposite the door. It’s an instinctive decision, perhaps it’s a nod to Feng Shui, but for me it simply feels more comfortable and grounding.

Careful planning follows, particularly around scale: selecting the right bed size, upscaling lamps to give generosity to the bedside, and ensuring the proportions feel balanced and calm. Lighting is always subtle and layered, designed to soften the space rather than dominate it. I like the bedroom to be a living space not just somewhere to sleep.

Texture, depth and layering are essential. I often introduce a backdrop panel behind the bed to add interest and warmth, while the wall opposite might hold a favourite painting or a considered piece of furniture, something pleasing to rest the eye on when in bed. It’s all about creating a room that feels quietly resolved.

Evoking seventies glamour, a bespoke SHL designed brass 4-poster bed for a townhouse in Regents Park. Interior Design by Daniel Hopwood and Photography by Andrew Beasley.

What’s the incoming bedroom trend you’re seeing?

The latest trend is about not following a trend at all. Today’s bedrooms are all about you, not what anyone else observes. They need to reflect not only your personality but the mood you want to evoke. It could be a dark, sexy, clubby sanctuary, or a glorious, uplifting space to wake up in.

We’re moving away from busy, cluttered bedrooms toward spaces that feel relaxed, natural, and romantic. Bedding is becoming simpler yet softer: a single large bolster cushion instead of multiple pillows and longer throws that drape elegantly to the floor rather than neat, crisp folds

Ceilings have also become a playful space for design—wild patterns or textures can be fitted above to be enjoyed while looking up, adding a subtle sense of surprise. Now we have become focussed on what is on the floor, there’s a resurgence of fitted carpets or large-scale rugs, often with interesting textures or patterns rather than plain finishes. They’re wonderfully tactile, grounding the room while making the space feel less fussy.

Ultimately, the new bedroom trend is about creating a personal retreat: timeless, layered, and deeply tailored to the people who live in it.

In your opinion, how does London & Avalon bed linen enhance your projects?

I’m proud to say I’m a long-time owner of several London & Avalon sets, and they’re a constant in my projects. Their versatility is exceptional: no matter how I style a bed, the linen always works beautifully. Even after a week of use, it still looks crisp and fresh, giving every bedroom that hotel-standard feel.

The linens are also a joy to the touch, with a lovely weight and quality that elevates the overall feel of the room. I enjoy using different coloured trims for each bedroom—it’s a small detail, but it helps me keep track of which set goes where.

London & Avalon also cater brilliantly to bespoke needs. Their bespoke bottom sheets make styling beds effortless especially when using extra deep handmade mattresses, and their duvet covers avoid fiddly buttons, instead using a cleverly designed tuck-in tail that keeps everything neat and elegant.

For me, their bed linen isn’t just a finishing touch, it’s an essential element that enhances comfort, luxury, and practicality in every bedroom I create.

For more information, head to Daniel's website here.

Inspired by the client’s love of peacocks, a bedroom of restrained exuberance in a mews house in central London. Interior Design by Daniel Hopwood and Photography by Andrew Beasley.