How to Choose the Best Bed Linen for You – A Journey to the Perfect Night’s Sleep
There is something magical about slipping into freshly made sheets at the end of a long day. The touch of the finest cotton, the soft embrace against your skin, it is more than comfort; it’s an experience. Choosing the right bed linen isn’t just about thread counts or finishes—it is about creating a sanctuary that invites you to unwind, linger, and dream.
At London and Avalon, we have spent over two decades perfecting the art of luxury bed linens. From Hollywood retreats to London townhouses, our sheets have graced the world’s finest bedrooms, and now, we are bringing that same sense of elegance and calm to yours
Discover Your Perfect Fabric: Percale, Sateen & Jacquard
Cool & Crisp Percale – Island Collection
Imagine a crisp Autumn morning in London. You slip under Island 300 thread count percale sheets and feel the refreshing, airy coolness embrace you. Percale is perfect for those who sleep hot or love a matte, crisp finish that gets better with every wash. It is light, breathable, and quietly luxurious—a classic choice for the modern bedroom.
Soft & Silky Sateen – Heritage Collection
Or picture a cosy November evening, candlelight flickering, a cashmere throw at your feet, and the Heritage 500 thread count sateen gliding against your skin. Rich, silky, and indulgent, this fabric transforms your bed into a decadent retreat. Sateen is for those who crave luxury they can feel, every single night.
Tactile Elegance – Rice Grain Jacquard Collection
For those who love texture and refinement, the Rice Grain 340 thread count jacquard invites you to explore its subtle weave. It is durable yet indulgent, a fabric that looks exquisite while withstanding daily life. Imagine sinking into these sheets after a brisk walk through crisp Autumn leaves, the perfect balance of elegance and practicality.
Small Details, Big Impact
Luxury is in the details. Our bed linen features:
• Ribbon trim & hemstitching – small accents that speak volumes.
• Scalloping, cording, and piping – design touches that elevate your bedroom.
• Generous pillowcases & deep fitted sheets – so your bed always looks effortless and neat.It is these nuances that turn your bed from a place to sleep into a destination for rest and rejuvenation.
Crafted with a conscience
Every sheet is British-designed and ethically crafted from OEKO-TEX® certified 100% Egyptian cotton. But luxury isn’t just about feel—it is about knowing your choices are responsible.
• Sheets built to last, trusted by Hollywood circles and exclusive interior designers.
• Sustainable sourcing with a commitment to longevity and style.
• Bespoke options for those who want a perfect match in size or trim colour.
Your Perfect Night’s Sleep Awaits
Choosing the right bed linen is a journey. It is about discovering what feels right for you: cool or cozy, textured or silky, classic or whimsical. With London and Avalon, every night becomes a ritual, every bed a retreat. Imagine curling up in sheets that were crafted with care, designed for beauty, and made to last. This November, give yourself, or someone you love—the gift of good sleep. Explore our collections today and start your journey to the perfect bedscape.