The Colour White - A Statement of Simplicity

The Colour White - A Statement of Simplicity

At London & Avalon, we are constantly inspired by nature’s colours yet, when it comes to bedlinen, we return to the sanctuary that white offers us.


White is a pure canvas for our rest - and our dreams - for the ultimately peaceful harbour that our beds need to be in a busy and over stimulating world. Understated and elegant, it works with your scheme rather than overpowering it, instantly signalling a clean, fresh look that feels and looks luxurious.


Our favourite reasons to choose white:

- White Bedding goes with everything, so let your imagination run free with your wallpaper, paint choices etc

- It's the quickest way to give your bedroom a refresh. Nothing says an upgrade like crisp white sheets.

- It's the perfect blank canvas for everything else - throws, cushions, headboard.

- White has a calming effect, its no surprise Hotels always choose white.

- White bed linen is timeless and elegant. Trends come and go, but white will always be popular.


Shop our Bed Linen Collections and create your own peaceful harbour. 

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