Vispring's 125th year, dressed in London & Avalon
A Shared Language of Craft: London & Avalon in Vispring's 125th Year
Two British houses, one quiet conviction: that the finest sleep begins with the finest materials.
Some milestones call for fanfare. Others call for something more considered. As Vispring marks its 125th year, the celebrated British mattress maker chose to tell its story through stillness, texture and the unhurried beauty of a well-made bed. We are honoured that London & Avalon bed linen dressed those beds.
Vispring's anniversary photography campaign features pieces from our collections, (the Heritage Collection as well as bespoke higher thread count collections), layered over the mattresses that have defined luxury sleep since 1901. It is a pairing that feels entirely natural: one house devoted to what lies beneath, the other to what rests upon it.
Precious materials, patiently made
What unites Vispring and London & Avalon is not simply a shared heritage, but a shared way of working. Both believe that true luxury is felt rather than announced: in the integrity of natural fibres, in the hand of the artisan, in details that reveal themselves only with time.
For the campaign, our 500-thread-count Pima sateen, woven by artisan mills in Portugal, brought a soft, luminous finish to Vispring's beds. Look closely and you will notice the signature white underside of our pillowcases and duvet covers, a quiet flourish that frames each bed with a sense of calm.
Clare Schifano, Global Marketing Director at Vispring, describes the collaboration simply:
“As a fellow British brand that value both precious materials and craftsmanship, like Vispring, it was wonderful to be able to use some of London & Avalon’s collections in our most recent photoshoot in our 125th year”.
For us, those words capture exactly why the partnership works. Two houses, each exacting in its own discipline, coming together around a single ambition: exceptional sleep.
From the studio to Salone del Mobile
The partnership travelled beyond the photoshoot. At Milan Design Week, London & Avalon featured at Salone del Mobile as the official linen supplier to Vispring, dressing the beds on its trade stand.
Salone del Mobile is where the world's most discerning designers, architects and hoteliers gather to discover what is next in living well. Amid the energy of the fair, Vispring's stand offered a moment of retreat: beds made with care, linen pressed and layered, an invitation to slow down. It was, in its own way, a small piece of Avalon in the heart of Milan.
To see our collections alongside Vispring's mattresses, on one of the design world's most celebrated stages, was a proud moment for everyone at London & Avalon.
About London & Avalon
Drawing on the precision of Savile Row tailoring and the dreamlike calm of Avalon, London & Avalon's collections unite structure and softness - understated British elegance infused with an effortless sense of ease. Design with intention is the heart of the brand’s DNA: fewer pieces, executed to the highest standard, from bed and bath linen to bespoke cashmere. Each is crafted responsibly to support nights of exceptional sleep, year after year.
Loved by the most discerning hoteliers, VIPs and Hollywood royalty for two decades, London & Avalon has often been lauded as the ‘Chanel N°5’ of bedlinen.
London & Avalon are proud holders of the Butterfly Mark from Positive Luxury, affirming their commitment to thoughtful, responsible craftsmanship.
The brand’s mission is simple yet exacting: to elevate the art of sleep, creating bed linen so exceptional it becomes an essential.
Images courtesy of Vispring, photographed by Julien Oppenheim.