We're Blushing: London & Avalon Featured in Vanity Fair's Hollywood Issue
There are moments in a brand's story that feel like a quiet, well-deserved pinch-yourself moment - and this is one of them. London & Avalon has been featured in Vanity Fair's Hollywood Issue, a title that has spent decades chronicling the people, places and objects that define taste at its most exacting. To find our name on those pages, alongside two striking front covers, is an honour we're still savouring.
Where to Find Us
Vanity Fair's Hollywood Issue is packed with the kind of editorial curation the title is famous for - a guide to the finer things, beauty, pleasure, and, closest to our hearts, style. Turn to The Agenda page and you'll find London & Avalon nestled within the Style File, sitting comfortably among a selection the magazine deemed worthy of its readers' attention.
The collection singled out for the feature is one we're particularly proud of: our 500 thread count Heritage Hemstitch collection. It's a range built on the belief that true luxury is felt as much as it's seen - in the density of the weave, the precision of the hemstitch detailing, and the kind of quiet quality that reveals itself the moment you slip between the sheets.
Why the Heritage Hemstitch Collection
The Heritage Hemstitch collection was designed as a study in restraint. At 500 thread count, the cotton strikes that elusive balance - substantial enough to feel indulgent, breathable enough for a genuinely good night's sleep. The hemstitch itself, a technique with roots in traditional fine linen-making, adds a tailored, timeless edge without ever tipping into fuss. It's heritage craftsmanship reinterpreted for the way we actually want to live now.
It's precisely that combination - heritage technique, modern sensibility - that we believe caught Vanity Fair's eye. In a Hollywood Issue built around glamour and the finer things, our collection represents a different kind of luxury: the kind found at home, in the details you return to every single night.
A Thank You
To be featured twice within one issue - across the Style File and framed by two different covers - is the sort of recognition that doesn't happen by accident, and it's one we don't take for granted. Thank you to Vanity Fair for the placement, and thank you to everyone who has supported London & Avalon along the way. Moments like this remind us why we obsess over every last detail.
Spotted us in the magazine? We'd love to hear about it - tag us, share your copy, or come find the Heritage Hemstitch collection for yourself.