Journal
Our journal is designed to inspire you to create a haven of tranquility. Explore our collection of curated articles for design inspiration, expert care tips for your linens, and the latest trends in creating a spa-like experience at home.
Unwind, recharge, and discover the art of living well.
Journal

Sustainability: at the core of everything we do
With a focus on creating timeless products that minimize waste, the brand is proud to be pursuing the Positive Luxury Butterfly Mark accreditation, a prestigious recognition of genuine sustainability efforts...
Sustainability: at the core of everything we do
With a focus on creating timeless products that minimize waste, the brand is proud to be pursuing the Positive Luxury Butterfly Mark accreditation, a prestigious recognition of genuine sustainability efforts...

Top Tips for Outdoor Dining this Coronation Wee...
As the UK celebrates the Coronation with pride and festivities, London & Avalon shares their top tips for enjoying outdoor meals in any weather. From vintage-style cooler bags and ice-filled...
Top Tips for Outdoor Dining this Coronation Wee...
As the UK celebrates the Coronation with pride and festivities, London & Avalon shares their top tips for enjoying outdoor meals in any weather. From vintage-style cooler bags and ice-filled...

What's your favourite Bedscape?
A Bedscape is the art of arranging pillows, duvets, blankets, and cushions to create a beautiful, personalized bed look. From choosing pillow sizes suited to your bed to layering decorative...
What's your favourite Bedscape?
A Bedscape is the art of arranging pillows, duvets, blankets, and cushions to create a beautiful, personalized bed look. From choosing pillow sizes suited to your bed to layering decorative...

Duvets, Pillows & Toppers - how do I know which...
Choosing between feathers and down can be tricky, but understanding their roles helps you find the perfect bedding. Down offers superior insulation, softness, and breathability, ideal for lightweight comfort. Feathers...
Duvets, Pillows & Toppers - how do I know which...
Choosing between feathers and down can be tricky, but understanding their roles helps you find the perfect bedding. Down offers superior insulation, softness, and breathability, ideal for lightweight comfort. Feathers...

Test, test and test again!
With countless bed linen brands competing for attention, choosing quality can be overwhelming. At London & Avalon, every batch of our European woven bed linen undergoes rigorous independent testing, including...
Test, test and test again!
With countless bed linen brands competing for attention, choosing quality can be overwhelming. At London & Avalon, every batch of our European woven bed linen undergoes rigorous independent testing, including...

Cosy up for any occasion: Lambswool, Alpaca and...
As spring arrives, it’s tempting to pack away cozy blankets, but at London & Avalon, we celebrate the timeless beauty and warmth of our handcrafted throws. Made from the finest...
Cosy up for any occasion: Lambswool, Alpaca and...
As spring arrives, it’s tempting to pack away cozy blankets, but at London & Avalon, we celebrate the timeless beauty and warmth of our handcrafted throws. Made from the finest...