Journal

Our journal is designed to inspire you to create a haven of tranquility. Explore our collection of curated articles for design inspiration, expert care tips for your linens, and the latest trends in creating a spa-like experience at home.

Unwind, recharge, and discover the art of living well.

Journal

No more 1970's velour!

No more 1970's velour!

After a long day, nothing beats wrapping yourself in luxuriously soft towels. London & Avalon’s zero twist 600gsm towels and double-layer bath mats offer unbeatable fluffiness and absorbency, transforming your...

No more 1970's velour!

After a long day, nothing beats wrapping yourself in luxuriously soft towels. London & Avalon’s zero twist 600gsm towels and double-layer bath mats offer unbeatable fluffiness and absorbency, transforming your...

Last of the Summer Sun

Last of the Summer Sun

A nostalgic yet practical guide to enjoying the British seaside with kids. From packing beach-day essentials like soft towels and laundry bags to fun, low-effort activities like sand sculptures and...

Last of the Summer Sun

A nostalgic yet practical guide to enjoying the British seaside with kids. From packing beach-day essentials like soft towels and laundry bags to fun, low-effort activities like sand sculptures and...

Tested by the best

Tested by the best

When you buy a performance watch, the brand is at great pains to let you know that it’s been tested to 3000m beneath the waves or that it’s been on...

Tested by the best

When you buy a performance watch, the brand is at great pains to let you know that it’s been tested to 3000m beneath the waves or that it’s been on...

Wedding Gift Woes

Wedding Gift Woes

With couples living together longer before marriage, choosing a wedding gift can feel tricky. Yet quality home essentials—like ultra-soft towels or luxurious Egyptian cotton bed linen, make timeless, cherished presents...

Wedding Gift Woes

With couples living together longer before marriage, choosing a wedding gift can feel tricky. Yet quality home essentials—like ultra-soft towels or luxurious Egyptian cotton bed linen, make timeless, cherished presents...

What makes our cashmere wool so soft?

What makes our cashmere wool so soft?

At London & Avalon, British-made throws were one of our first passions. We searched from Wales to the Scottish Highlands to find the softest yarns and most skilled weavers—craftsmen rooted...

What makes our cashmere wool so soft?

At London & Avalon, British-made throws were one of our first passions. We searched from Wales to the Scottish Highlands to find the softest yarns and most skilled weavers—craftsmen rooted...

Sleep Week 2022

Sleep Week 2022

Sleep Week highlights the vital role of quality and quantity of sleep for brain health and overall wellbeing. Despite cultural myths praising minimal sleep, experts warn that deprivation harms physical...

Sleep Week 2022

Sleep Week highlights the vital role of quality and quantity of sleep for brain health and overall wellbeing. Despite cultural myths praising minimal sleep, experts warn that deprivation harms physical...