Journal
Our journal is designed to inspire you to create a haven of tranquility. Explore our collection of curated articles for design inspiration, expert care tips for your linens, and the latest trends in creating a spa-like experience at home.
Unwind, recharge, and discover the art of living well.
Journal

What makes our cashmere wool so soft?
At London & Avalon, British-made throws were one of our first passions. We searched from Wales to the Scottish Highlands to find the softest yarns and most skilled weavers—craftsmen rooted...
What makes our cashmere wool so soft?
At London & Avalon, British-made throws were one of our first passions. We searched from Wales to the Scottish Highlands to find the softest yarns and most skilled weavers—craftsmen rooted...

Sleep Week 2022
Sleep Week highlights the vital role of quality and quantity of sleep for brain health and overall wellbeing. Despite cultural myths praising minimal sleep, experts warn that deprivation harms physical...
Sleep Week 2022
Sleep Week highlights the vital role of quality and quantity of sleep for brain health and overall wellbeing. Despite cultural myths praising minimal sleep, experts warn that deprivation harms physical...

Add colour to your bedroom this Spring!
As Spring approaches, refresh your bedroom with lighter textures and soft seasonal colours like lavender or pale green. Subtle updates—such as using large reading pillows with contrast piping, a coloured...
Add colour to your bedroom this Spring!
As Spring approaches, refresh your bedroom with lighter textures and soft seasonal colours like lavender or pale green. Subtle updates—such as using large reading pillows with contrast piping, a coloured...

Bedroom Trends 2022
Bedrooms are where we head to at the end of a long day, where we finally switch off mentally and physically and truly separate the ‘home’ from the ‘home office’....
Bedroom Trends 2022
Bedrooms are where we head to at the end of a long day, where we finally switch off mentally and physically and truly separate the ‘home’ from the ‘home office’....

Paint Pairing
We are looking inside the delicious interiors created by our partners. We call it ‘Paint Pairing’, matching (or un-matching) wall colour schemes with our signature grosgrain trims, the perfect way...
Paint Pairing
We are looking inside the delicious interiors created by our partners. We call it ‘Paint Pairing’, matching (or un-matching) wall colour schemes with our signature grosgrain trims, the perfect way...

Wellbeing Begins At Home
2021 was the year we all became much better acquainted with our homes. Four home wellbeing experts, our own Director Stephanie Betts, Becky Hirt, Pauline den Hoedt and Charissa Risley...
Wellbeing Begins At Home
2021 was the year we all became much better acquainted with our homes. Four home wellbeing experts, our own Director Stephanie Betts, Becky Hirt, Pauline den Hoedt and Charissa Risley...