Journal

Our journal is designed to inspire you to create a haven of tranquility. Explore our collection of curated articles for design inspiration, expert care tips for your linens, and the latest trends in creating a spa-like experience at home.

Unwind, recharge, and discover the art of living well.

Journal

The Colour White - A Statement of Simplicity

The Colour White - A Statement of Simplicity

At London & Avalon, we are constantly inspired by nature’s colours yet, when it comes to bedlinen, we return to the sanctuary that white offers us.

The Colour White - A Statement of Simplicity

At London & Avalon, we are constantly inspired by nature’s colours yet, when it comes to bedlinen, we return to the sanctuary that white offers us.

Mother's Day

Mother's Day

Remembering Mother's day is now a serious business.

Mother's Day

Remembering Mother's day is now a serious business.

On World Sleep Day, and every day: We Focus on the Importance of Sleep

On World Sleep Day, and every day: We Focus on ...

On World Sleep Day, and every day: We Focus on the Importance of Sleep.  Experience the unparalleled luxury of our finest cottons and give yourself the gift of sleep.   

On World Sleep Day, and every day: We Focus on ...

On World Sleep Day, and every day: We Focus on the Importance of Sleep.  Experience the unparalleled luxury of our finest cottons and give yourself the gift of sleep.   

The thread count secrets some brands aren't telling you - do they really matter?

The thread count secrets some brands aren't tel...

It's time to address the thread count madness. Every day there's a new bed linen brand vying for your attention with ever higher thread counts, but is that what really matters...

The thread count secrets some brands aren't tel...

It's time to address the thread count madness. Every day there's a new bed linen brand vying for your attention with ever higher thread counts, but is that what really matters...

Stephanie Betts: Founder of London & Avalon

The Art of Sleep and Sustainability: How Stepha...

Watch Stephanie describe in her own words how she brought life to the British Luxury Brand, London & Avalon.

The Art of Sleep and Sustainability: How Stepha...

Watch Stephanie describe in her own words how she brought life to the British Luxury Brand, London & Avalon.

Quality versus Quantity: The Great Sleep Debate

Quality versus Quantity: The Great Sleep Debate

According to research, getting good quality sleep could be more important for a healthy and happy life than the quantity of hours we clock up each night. It’s recommended the average...

Quality versus Quantity: The Great Sleep Debate

According to research, getting good quality sleep could be more important for a healthy and happy life than the quantity of hours we clock up each night. It’s recommended the average...